Fifth Third Bancorp (Nasdaq: FITB) announced today that Matthew Jauchius
has been named executive vice president and chief marketing officer.
Prior to joining Fifth Third, Jauchius served as executive vice
president and chief marketing officer for Hertz Global Holdings Inc., a
post he had held since 2015. Jauchius will report to Chief Strategy
Officer Tim Spence.
Jauchius will be responsible for marketing and customer experience.
Prior to joining Hertz, Jauchius served Nationwide Mutual Insurance
Company in Columbus, Ohio, as chief marketing officer from 2010 to 2015.
His background also includes eight years of consulting in the industrial
(automotive) and financial services industries with McKinsey & Company.
Jauchius began his career with Ernst & Young (now EY) and Bank One (now
Chase) in audit and strategy positions.
"Matt brings deep expertise from his long career that included marketing
services in two very different industries,” said President and Chief
Executive Officer Greg Carmichael. “He also possesses a strong strategy
background, including his work in management consulting.”
Spence added, “Matt has established a great track record for developing
and managing differentiated brands and strengthening the customer
experience. We will welcome his global leadership across our marketing
and customer experience functions.”
Jauchius holds a bachelor’s degree from Ohio State University and a
master’s degree in business administration from the University of
Michigan.
About Fifth Third Bancorp
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. As of December 31, 2016, the Company
had $142 billion in assets and operates 1,191 full-service Banking
Centers, and 2,495 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois,
Florida, Tennessee, West Virginia, Georgia and North Carolina. Fifth
Third operates four main businesses: Commercial Banking, Branch Banking,
Consumer Lending and Wealth & Asset Management. Fifth Third also has a
17.9% interest in Vantiv Holding, LLC. Fifth Third is among the largest
money managers in the Midwest and, as of December 31, 2016, had $315
billion in assets under care, of which it managed $31 billion for
individuals, corporations and not-for-profit organizations through its
Trust and Brokerage businesses. Investor
information and press
releases can be viewed at www.53.com.
Fifth Third’s common stock is traded on the NASDAQ® Global Select Market
under the symbol “FITB.”

Fifth Third Bancorp
Corporate Communications
Larry Magnesen, 513-534-8055
Larry.Magnesen@53.com
or
Investor Relations
Sameer Gokhale, 513-534-2219
Sameer.Gokhale@53.com