Former P&G Design Veteran Will Lead New Team
Fifth Third Bancorp (NASDAQ: FITB) today announced that Steve D’Amico, a
24-year Procter & Gamble veteran who most recently served as its
director of design innovation, has joined the Bank as senior vice
president and head of innovation. He will report directly to Tim Spence,
executive vice president and chief strategy officer.
“Fifth Third Bank clearly has been making a major commitment to
innovation, placing its customers at the center of all it does. I am
excited about applying my design and innovation skills to an entirely
new industry and set of consumer and business products,” said D’Amico.
“Steve D’Amico is the ideal candidate to lead innovation at Fifth Third,
as we seek continually to improve the value proposition we provide to
our customers,” Spence said. “Steve has an outstanding track record of
accomplishment at a company we have long admired for its world-class
innovation.”
As the director of design innovation, D’Amico led P&G’s “Clay Street
project”, an innovation lab that helps multi-disciplinary teams to solve
some of the company’s most difficult business challenges. Over his time
with P&G, he directed the design learning and capability efforts and
served on the leadership team that created P&G’s design function. He has
worked across categories on the development of dozens of disruptive
product and organization innovations.
At Fifth Third, D’Amico will be responsible for creating an embedded
innovation capability – including human-centered design, rapid
prototyping, deep customer research and other disciplines - throughout
the Company. Additionally, he will build and sustain an “open
innovation” capability to boost the connectivity of the Bank to external
companies and incubators.
D’Amico has a bachelor’s degree in Environmental Design from the
University of Colorado and a master’s degree in Design from the
University of Cincinnati’s College of Design, Architecture, Art and
Planning. He has been a guest lecturer at numerous design programs and
summits at Northwestern University, Stanford University and other
colleges and organizations.
Fifth Third President and CEO Greg D. Carmichael commented, “We are
excited to add a world-class product innovator and design expert to the
Fifth Third team. Steve will build on our recent accomplishments in
innovation and drive a portfolio of high-profile opportunities.”
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $142 billion in
assets and operates 1,241 full-service Banking Centers, including 95
Bank Mart® locations, most open seven days a week, inside select grocery
stores and over 2,500 ATMs in Ohio, Kentucky, Indiana, Michigan,
Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Georgia and
North Carolina. Fifth Third operates four main businesses: Commercial
Banking, Branch Banking, Consumer Lending, and Investment Advisors.
Fifth Third also has an 18.3% interest in Vantiv Holding, LLC. Fifth
Third is among the largest money managers in the Midwest and, as of
March 31, 2016, had $303 billion in assets under care, of which it
managed $26 billion for individuals, corporations and not-for-profit
organizations. Investor
information and press
releases can be viewed at www.53.com.
Fifth Third’s common stock is traded on the Nasdaq® Global Select Market
under the symbol “FITB.” Fifth Third Bank was established in 1858.
Member FDIC, Equal Housing Lender
Fifth Third Bancorp
Larry Magnesen, 513-534-8055